In April 2025, the cryptocurrency community welcomed a significant announcement: the well-established cryptocurrency exchange "Gate.io" officially rebranded as "Big Door Exchange." This brand upgrade not only sparked widespread discussion within the industry but also piqued the interest of many users regarding the reasons behind the name change and how to continue accessing this platform domestically. This article will analyze this event from multiple perspectives, including the background, significance, impact, and methods for domestic access, combined with the latest internet information.
Big Door Exchange Domestic Official Website Navigation: https://href.host/gate
Big Door APP Domestic Download Link: https://href.host/gateapp
I. Background of the Name Change: From Gate.io to Big Door Exchange#
Since its establishment in 2013, Gate.io has gone through 12 years of development. As one of the world's well-known cryptocurrency trading platforms, it is famous for supporting small coin trading and providing diverse blockchain asset services. In 2020, the platform officially adopted the Chinese name "芝麻开门" (Gate.io), a name that is not only catchy but also carries cultural significance, symbolizing the opening of the door to wealth. However, with the rapid development of the cryptocurrency market and increasing global competition, brand upgrades have become a necessary path for many exchanges seeking long-term development.
According to the latest information online, the renaming of Gate.io to Big Door Exchange is not merely a simple name change but a comprehensive renewal of the entire brand strategy. The year 2025 marks the platform's 12th anniversary, seen as an important milestone. The name "Big Door" not only summarizes past achievements but also represents a new positioning for future development. Industry insiders analyze that the name "Big Door" is more concise and grand, conveying an image of openness, inclusiveness, and leadership in industry development, aligning with the platform's strategic goals in globalization and ecological layout.
Moreover, the regulatory environment in the cryptocurrency industry has become increasingly stringent in recent years, requiring exchanges to present a more robust and professional brand image. Compared to the slightly relaxed cultural connotation of "芝麻开门" (Gate.io), "Big Door Exchange" better highlights the platform's stability and authority as an international financial technology enterprise. This was confirmed at the recent brand launch event held by the platform. It is reported that Big Door Exchange plans to hold a grand offline celebration in Dubai to showcase its influence in the global market and further consolidate the results of the brand upgrade.
II. Significance and Impact of the Name Change#
1. Brand Internationalization and Market Competitiveness Enhancement#
After rebranding to "Big Door Exchange," the platform's recognition in the international market is expected to further increase. "Gate," as the English brand name, has accumulated millions of users across 224 countries and regions, while "Big Door," as the Chinese name, not only retains the phonetic connection to "Gate" but also aligns with the trend of simplified international naming. This naming strategy helps the platform stand out in a competitive market, differentiating itself from leading exchanges like Binance and OKX.
2. Deepening Ecological Layout#
The renaming of Big Door Exchange is also accompanied by a comprehensive upgrade of its business ecosystem. According to online reports, the platform has not only focused on cryptocurrency trading in recent years but has also made continuous efforts in areas such as DeFi, NFTs, and blockchain technology research and development. The new name "Big Door" is endowed with broader connotations, symbolizing a transition from a single trading platform to a comprehensive blockchain ecological platform. In the future, the platform may launch more innovative products and services to further enrich the user experience.
3. Impact on Users#
For ordinary users, the name change may bring a certain adaptation period in the short term, but in the long run, brand upgrades typically come with better services and higher security. Existing users need not worry about the safety of their account assets, as the platform has clearly stated that all user data, assets, and trading functions will seamlessly transition to the new brand. Additionally, the newly renamed Big Door Exchange may launch a series of promotional activities, such as reduced trading fees or new user rewards, to attract more users to participate.
III. Methods for Accessing Big Door Exchange Domestically#
Due to the strict regulatory policies on cryptocurrency trading in mainland China, Big Door Exchange (formerly Gate.io) has blocked website access from mainland China since 2021 and removed its app from domestic application markets. However, this does not mean that domestic users cannot access the platform at all. By using scientific internet tools and the navigation links provided by the official website, domestic users can still safely and conveniently use the services of Big Door Exchange. Here are the specific access methods:
1. Use the Official Navigation Link to Access the Official Website#
Big Door Exchange provides a dedicated domestic official website navigation link for users to quickly access the latest domain name. According to official information, domestic users can enter the official website through the following link:
- Big Door Exchange Domestic Official Website Navigation: https://href.host/gate
Users only need to click this link to be redirected to the latest official domain name, avoiding the need to search for it themselves and preventing access to phishing websites. It is recommended that users use VPNs or other scientific internet tools to ensure stable and secure network connections when accessing.
2. Download the Big Door Exchange APP#
For users accustomed to mobile trading, Big Door Exchange provides an official APP download channel. Domestic users can obtain the latest version of the APP through the following link:
- Big Door APP Domestic Download Link: https://href.host/gateapp
After downloading, users should ensure that their devices have a scientific internet environment enabled before installation. Once installed, users can log in with their existing accounts or follow the instructions to register a new account. The APP supports multiple languages and currency types, with a user-friendly interface suitable for both novice and experienced investors.
3. Configure a Scientific Internet Environment#
Due to the unique domestic network environment, accessing Big Door Exchange requires a stable scientific internet tool. Users can choose reputable VPN services or other proxy tools to ensure they can connect to the international network normally. When selecting a VPN, it is recommended to prioritize paid services that offer high speed, stability, and multi-device support to ensure a smooth trading experience.
4. Account Security Precautions#
To ensure fund safety, domestic users should pay attention to the following points when using Big Door Exchange:
- Bind Multi-Factor Authentication: It is recommended to bind an email, Google verification code, or the platform's built-in authenticator to avoid account theft.
- Beware of Phishing Websites: Only access the platform through official navigation links or the APP, and do not click on links from unknown sources.
- Regularly Check Assets: After logging in, regularly check account balances and transaction records to ensure there are no unusual operations.
IV. Future Outlook#
The renaming of Big Door Exchange marks its determination to enter a new stage. In the context of increasingly fierce competition in the global cryptocurrency market, the brand upgrade not only injects new vitality into the platform but also brings more expectations for users. Whether it is a more convenient trading experience, a richer array of blockchain products, or enhanced asset security, Big Door Exchange is striving to create greater value for users.
For domestic users, despite the challenges posed by the regulatory environment, it is still possible to enjoy the services of Big Door Exchange through scientific internet access and official channels. In the future, as blockchain technology becomes more widespread and industry regulations improve, platforms like Big Door Exchange are expected to play a larger role globally, opening more doors to wealth and opportunities for users.
V. Conclusion#
The renaming of Gate.io to Big Door Exchange is both an inevitable choice for brand development and a proactive response to future markets. The change from "Gate.io" to "Big Door" not only reflects the platform's international vision but also showcases its deep insight into user needs. For domestic users, accessing Big Door Exchange through official navigation links and scientific internet tools is not complicated. As long as users maintain security awareness, they can continue to enjoy the high-quality services of this established platform.